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Follow These Tips For Help With Email Marketing

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TIP! Keep your marketing copy on a personal, friendly level. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch.

Think again if you are one of those that feel email marketing days are behind you. Even though email marketing has been used for some time now, it hasn’t gotten old. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Check out the tips below for ways to put email to work for you!

TIP! Test out variations of what you want to use on your subject line by using A/B testing. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line.

Limit your message to one clear one per email. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Develop one key message and ensure it’s short and brief. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.

TIP! Make sure you have permission from the subscriber before you send them emails. If you spam your customers you will find that you will never be taken seriously.

It’s important to try different layouts to see which is most effective. The top of the emails should always contain the most interesting and important information. Though, it’s important to try our various styles to see which types have the best response. When you find a format that is effective, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.

TIP! When adding consumers to your email list, require that they double opt-in. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.

Use consistency in your message. Stay with the same logo and color scheme in your email. The font you choose should be something that everyone can clearly see. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity cannot be underestimated when developing a business strategy.

TIP! You need to get your customers’ permission in order to send them any correspondence by email. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one.

Try to send only one email campaign message each week. Your subscribers are probably receiving tons of email messages every single day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.

TIP! You may consider altering your format for special emails. For example, use plain text if you usually use HTML and vice versa.

Do not rely on pictures in your email to get your point across. A lot of new email clients do not show images automatically. The result might be unattractive or unreadable messages. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.

Plain Text

TIP! Simple, short subject lines are best. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line.

Occasionally mix your format up to add personality. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.

TIP! One tip for beginning email marketers is to proofread your email submissions before you send them. That should be a no-brainer, but it is an easy thing to forget.

Make sure your marketing with email campaign has an exit sign for those that want to opt out or unsubscribe. Although the cost is minimal, e-mail marketing mailings do cost money. By being seen as a spammer, your company could end up taking a hit in the overall business department, and other sites could start blacklisting and blocking you.

TIP! Always take the time to acknowledge birthdays of your subscribers. Include a field for customers to opt in so they can receive a birthday wish.

By now, it is hopefully clear to you that marketing through email can still be a very effective technique. Taking the above into consideration, marketing via email can work for you, too. There’s no limit to the success you can achieve by implementing it.

Posted in Email Marketing

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