Think again if you are one of those that feel email marketing days are behind you. Even though email marketing has been used for some time now, it hasn’t gotten old. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Check out the tips below for ways to put email to work for you!
Limit your message to one clear one per email. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Develop one key message and ensure it’s short and brief. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
It’s important to try different layouts to see which is most effective. The top of the emails should always contain the most interesting and important information. Though, it’s important to try our various styles to see which types have the best response. When you find a format that is effective, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.
Use consistency in your message. Stay with the same logo and color scheme in your email. The font you choose should be something that everyone can clearly see. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity cannot be underestimated when developing a business strategy.
Try to send only one email campaign message each week. Your subscribers are probably receiving tons of email messages every single day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Do not rely on pictures in your email to get your point across. A lot of new email clients do not show images automatically. The result might be unattractive or unreadable messages. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.
Occasionally mix your format up to add personality. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Make sure your marketing with email campaign has an exit sign for those that want to opt out or unsubscribe. Although the cost is minimal, e-mail marketing mailings do cost money. By being seen as a spammer, your company could end up taking a hit in the overall business department, and other sites could start blacklisting and blocking you.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. Taking the above into consideration, marketing via email can work for you, too. There’s no limit to the success you can achieve by implementing it.