Many brick-and-mortar businesses that do not have an online presence are finding that their popularity has slowly been on the decline over the past five years or so. Of course, the economy has played a big part in this slow down; however, what has become extremely apparent is that many of these, thought to be loyal, customers are now participating in a growing explosion of social eCommerce. Yes, social networks are buzzing with social shopping opportunities, and the business owner that hasn’t taken advantage of this ever growing opportunity will be left behind.
This is something that has been coming for a long time and that is people interacting with each other talking about a specific product or service they enjoy. Social interaction and engagement is proving to be a very powerful tool when combined with products and services that need to be bought or sold. As a business owner, you may be wondering why this platform will be more powerful than simple advertisements and unknown customer reviews. The answer is easier than even you may expect – and it’s people.
People sell products. In years gone by, when people engage a product and they like it, they became a company’s best-selling tool. This is because friends and neighbors are more apt to buy products and services that have been recommended by someone they know. Now, combine that with hundreds of thousands of people that are interconnected within groups or friends lists and you can see how powerful this becomes for any business model. At this point you are probably seeing how this is extremely valuable, but you may be wondering just how you can combine social eCommerce and your business.
Establishing an online presence will not be difficult; however, creating a social networking profile, participating in groups and communities, and developing a marketing strategy will be the first step in the process. Once the first step has been completed, you will need to find your target audience or people that would be interested in the products and services that you provide. Once you have identified this specific group, you will need to provide something of value to this community such as knowledge, freebees, or something that will create a buzz around your brand.
Once you have created a buzz, you will find that people within your social networks will begin helping you to grow your business by talking about your products and services with others within their respective groups. This in turn will create a frenzy about what it is you offer and you will have successfully tapped into the social eCommerce explosion.