Video marketing is an absolute must for the online entrepreneur. As much as 74% of all web traffic is watching videos. Search engines understand more people are watching videos rather than reading blog posts and text-based messages.
But what if you’re camera shy? The following video marketing tips will help you feel comfortable allowing you to cash in on the powerful marketing strategy that is video marketing.
Use Screen Capture Software
A lot of people are worried about how they will look on video. If this is you, use screen capture software to make your video, and just use your voice for audio. There’s free software like Jing, Free Screen Video Recorder and Screencast-O-Matic that you can use to capture screen shots and record your voice through your computer microphone. Your computer records whatever you do on your monitor.
Get Someone Else In Front Of The Camera
This is a simple way to harness the sociability of one of your team members, a friend or family member. You can even hire someone to take your place in your video.
Practice, Practice, Practice
Practice makes perfect and can reduce your nervousness about being in front of the camera. Begin by just recording short 15 and 30 seconds videos of you doing normal, everyday things. Don’t distribute these videos, just get used to being in front of the camera.
Keep It Simple
Start out just using your smart phone. You’ve probably taken selfies before. Alternatively, use the camcorder and microphone on your computer. The easier the process is, the more likely you are to actually follow through.
Outsource Your Videos
There are plenty of talented freelancers working at freelance websites like Fiverr and at Upwork that can create your videos for you. You might be surprised at the high level of quality videos you can have made for a small amount of money when you let someone who specializes in video creation manage the task for you.
Get Satisfied Customers Involved
Contact customers who have given you good customer feedback and liked your products. Ask them if they would like to shoot a simple video for you. This shows your customers you really care about what they have to say, and people are more likely to believe another customer when they are talking about the high quality of your product or service.
Don’t Worry About Making Mistakes
The mistakes you make, make you real. Real people make mistakes. If you pronounce words wrongly on your video or make some other mistakes, you come across as a real person to your audience. This can connect you to your prospects, and make them see you as someone who is just like they are.