Video marketing is an excellent way to improve customer engagement, raise awareness of your brand and improve your search engine rankings. Videos get more interaction than text and are shared more often. They are quick to create and a great way to promote your products.
people like watching videos but your video marketing strategy needs variety. If you keep making the same types of videos, your audience is going to become bored with them. Having a variety of different types of videos will keep your viewers interested and build your audience faster.
Here are 5 ways you can spice up your video content.
1. Live Events
You can record live events such as Google Hangouts and Facebook Live and get people to ask questions about your business. Then you can post them later as videos. Not only will you get viewers live, but you’ll also get viewers later when you post the recording. With a little editing, it can even be sold inside of other products or given away as a high value freebie to encourage people to join your email list.
2. How To Videos
This is an excellent way to repurpose some of your old written blog posts that explain how to do something.It’s a proven fact that the brain remembers better when you engage as many of the senses as you can. When your videos let your audience see and hear how to do a particular task, you will improve their retention. And they’ll love you for it.
3. Sales Videos
Sales pages with video have been shown to have a high level of conversion. They use all the same trigger words, terms, and ideas that a written sales page uses. However, when it comes to video sales pages, quality matters a great deal. Don’t skimp.
4. Testimonial Videos
Asking your customers to give you a testimonial video can be intimidating. But there’s a simple way to do it. Have a contest inviting people to provide a video saying what they like most about your product or service. The winner will receive a bonus product from you. Furthermore, have them invite others to “like”, “share” and vote on their favorite video.
5. Educational Videos
Create useful educational videos about a certain subject that is appropriate to your target market or niche. By explaining a topic carefully and thoroughly with video, your audience will come away with fewer questions and a lot more knowledge. You’ll be seen as an expert in your field and that will make prospective customers more likely to buy from you rather than one of your competitors.