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The Importance of Video Marketing For Your Business

You own a small business and you are trying to increase the visibility of your business; this is the very reason why you need to use Internet video marketing in the operation of your business. Here are a few facts that you might not have thought about when dealing with video marketing. Every day an estimated one billion videos are watched by people all over the world on sites such as YouTube and DailyMotion; this is reason number one as to the importance of video marketing.

Need another reason to look into online video marketing? Sixty percent of all the traffic that flows on the Internet is video-based. This number will continue to grow as time passes. Here is a compelling reason to consider type of campaign and other forms of communications marketing. 150 million videos are watched by Americans each and every month. Think about the potential customer base that you can reach with effective video marketing!

All of these videos are listed in a search engine. Search engines are the key to making video marketing work. If you do not have effective search results, then you will have an ineffective video marketing campaign. It is estimated that 1.7 billion people are connected to the Internet around the world. You will need to think globally when it comes to your video marketing

Now here is a fact that many people will never even consider when it comes to this type of marketing: 45 billion, that is the number of people who have phones that they can download a video directly to their phone to view anytime. Videos can produce instant results, you can upload a video and within minutes have several hundred views. This is why video marketing is the way to go when trying to get the word out about you and your product or business.

This is something that almost any person can do; if you know how to run a video camera, you can have an effective marketing campaign. The last reason that you need to consider this approach is the fact that it is totally free to do, great news for a small business owner looking to save a little money.

Now that I have your attention and have shown you the benefits of business video marketing, we need to talk about the exact "How-To" when it comes to your video. First, when deciding on this technique, you need to know that as a society, we are quick and simple. A person would much rather watch a quick video clip to get the information they desire, than have to read the same information in an article or newspaper. Using images and short little "movies" works because it grabs the person's attention and they are hooked on the video and stay interested.

The next thing that you need to keep in mind is the KISS approach. This stands for "keep it simple stupid." When implementing an effective video marketing campaign, make it a point not to run more than 3 minutes on your videos. In addition, make sure that you include all the relevant information in your video that your viewer will need or want to know. Video marketing is only effective if the viewer is able to get a feel for who you are as a brand and what you offer for their individual lives. The overall goal of marketing with video is to leave the person watching with a sense that they just spent a few minutes with you over a cup of coffee.

All you need to do now is to get a video camera and to make your first video. This is, believe it or not, the hardest part. I would suggest that you go and buy a video camera for fewer than one hundred bucks. After this you will just need to make a video that explains who you are and what products your business can offer the person.



Source by Matt Maiden

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