Start-up Companies Of The Past
Until 20 years ago, websites were largely unheard of, very few companies had them or needed them. 30 years ago a website was unknown, a start-up company would not need to worry about getting a website set up or worry about all the factors surrounding a web site (development, e-mail, blogging etc.). Businesses did communication via the phone, post and TV, however moving towards the present, the world is a very different place. Phones are not used much, post has been replaced by e-mail and TV is still playing a big role in communication.
Start-up Companies Of The Present
The internet is possibly one of the biggest inventions of the 20th century and has made such a drastic impact on our world, that every business (no matter what the industry) needs to have a website. The only exception to this rule is Brethren (which is a religious group of the evangelical church that do not believe in technology such as digital clocks, TV, the internet etc.) that consider the internet to be of the devil.
Choosing A Website
New businesses do not need a fancy website, one that has hundreds of pages or is designed to a high specification. They just need something simple, something that gives the bare bones of the business.
The main reason is for reference; websites are considered to be a ‘shop window’ and businesses that do not have a website in place are considered to be unprofessional.
There are a couple of options available to start-up companies, by using some free software on the internet (there are a few resources that allow people to build a website themselves for free using templates) to create a website themselves, or using a web designer to put together something simple.
What Is Needed
For new companies, keeping things as simple as possible is always a good move, doing too much too fast will result in either a large bill or a website that looks odd.
- Homepage – A welcome page that tells everyone what the website is and what it does
- About Us – A page that tells people who the company is and what they are about
- Services – A page that gives details about the products/services
- Testimonials – A page that gives assurance that claims are genuine
- Contact Us – A page giving contact information (e-mail, phone, address etc.)
That is all a basic website needs, nothing more nothing less; just the basics about the company and contact information.
This can be created by the owner (if they have time) and managed themselves, or by using a designer.
Many people opt for talking to website designers about something simple, and then using them to manage it. The advantage is that they should know what they are doing and create a more professional looking site, the downside is the cost.
Free Or Designed Websites
Choosing a free website or a designer is down to personal preference. A basic website can be purchased for around £200, a professional basic website for under £1,000. If these funds are available, then paying a professional is a wise move. They can set up e-mails, hosting and all the extra’s that novices would spend time on sorting out and learning.
If funds are very tight, then given a few hours a week, a website can be created by a novice without too much difficulty. Nothing complex is needed to get things started, and online website builders are quite simple to work around. There is a learning curve, however something quite reasonable can be created without too much difficulty.