What is it?
If you are wanting to make your business successful, your ideas and products need exposure. If someone is going to be looking for a service or product that you provide, what is it that is going to make them choose your business over an alternative? There are plenty of marketing strategies designed to get you that kind of exposure, but are they going to be giving you the kind of success that you invested time and money for?
Video marketing is unlike any other form of marketing in that it creates a way for you to accomplish several marketing goals at once. Struggling to know how to communicate your brand to your customers? Creating video content for your company can accomplish expressing your brand, explain the value of your product or service, and build a relationship with your customers all at the same time. Using video marketing, you've just saved yourself time and resources by maximizing the effect of your marketing strategy.
How does it compare?
Using video in your content marketing has never been more essential than now. In fact, 43% of people want to see more video content from marketers. Not only that, but 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
Need more proof that video marketing is just what your company needs? According to an article written by Forbes, here are some important facts that you should consider when deciding to add video to your marketing:
- Including video in your marketing emails can boost click-through rates by 200-300%.
- 90% of customers report that product videos help them make purchasing decisions.
- A third of the time people spend online is dedicated to watching videos.
- 87% of online marketers are currently using video content in their digital marketing strategies.
Statistics like the ones mentioned above don't only show proof of the effectiveness of video marketing, but also can give you an idea of strategies that your company can develop to take advantage of the need for video marketing.
Today's standards of marketing are challenging companies everywhere to come up with something clever, unique, and eye-catching to their audiences. While something should be able to explain itself concisely, there needs to be a method to ensure that you aren't losing the attention of your target audience. Once you can tap into the incredible resource that is video marketing, you've allowed your business to be equipped to gain more exposure than it would otherwise.