This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don't do one of these types of marketing, consider adding it to your strategy.
In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.
Search Engine Marketing
This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.
Social Media Marketing
This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you're trying to share.
Search Engine Optimization
SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.
Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.
This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.
Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You'll need to have live events, webinars, and lots of discussions with your community to engage with them.
Pay Per Click
Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.